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A
creative, unique Business Card
can be your most powerful, valuable & effective marketing
tool.
With
a little extra effort, you can LOVE
your business card, even make it a "collectible".
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How
can you make a big impact with only 2 x 3 1/2" of space?
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- Dare
to be different...Over 90% of business cards look the same;
boring, boring, boring.
- Make
it stand out...a vibrantly colored or black background,
a colorful image or graphic, or a vertical format will add
interest and make it memorable.
- Be
sure the text is readable and sized correctly.
- Include
all important information...Address, Phone #, Website, Slogan
or Tagline (if you have one).
- Use
the space on the back of the card...add a coupon, list of
services, etc.
- Never
print them yourself at home...they just look cheap &
unprofessional.
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Postcards
are also a fast, cost-effective way
to reach customers.
They're
relatively easy to create, target, deliver and track.
They're
excellent for attracting new customers and keeping your current
clients informed and in touch with you.
Postcards
are a great way to: |
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- Advertise
your product or service, invite new customers to give you
a try, brand your business, remind clients you're still
there, promote a sale - all done very affordably.
- Reach
thousands of customers for a few hundred dollars. According
to the U.S. Postal Service, perhaps at least in part because
there is no envelope to open, cards are read up to six times
more often than other forms of direct mail. That means your
message reaches more people at less cost than most other
methods of direct marketing.
- Send
a personal greeting from your business & make the recipient
feel special.
- Be
remembered, possibly even collected, and can be part of
a larger marketing strategy.
- Target
customers to market your business without announcing what
you are doing to you competitors.
They can even be handed out instead of a business card.
If you might be interested in an affordable, professionally
designed business card or postcard, please call
or email Rhonda for more information.
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